PIF announces new Marketing Masterclass

The Prepaid International Forum (PIF), the not-for-profit trade association representing the prepaid financial services sector, is delighted to announce the first in a series of masterclasses for all those involved in the sales, marketing and development of prepaid programmes.

Taking place in London on Thursday, 30 November the masterclass will provide an introduction to effective strategies to help providers of prepaid products to retain customers and grow their programmes.

Led by industry veteran Kuljit Kaur, the masterclass has been designed to stimulate and challenge participants to think about how rapid changes in payments technology, accessibility and law impacts the way they interact with their customers.

Packed with real-world examples and group discussion the masterclass will allow participants to to gain fresh perspectives on marketing prepaid programmes and improving customer retention with real-action learning.

Agenda at a glance

  • Part 1: First time right is imperative for single loads - but don't make the experience disposable!
  • Part 2: Reloadable - where a great retention model pays dividends
  • Part 3: Keeping it real - a real-world example of interaction points with a sample customer journey
  • Part 4: A practical exercise that will bring customer retention models to life

PIF Commercial Director, Diane Brocklebank said, "The prepaid sector is one of the key innovators in financial services today and is rapidly transforming the way we pay and get paid. Among the keys to bringing these innovative new products and services into the financial services mainstream, and keeping them there, is a great customer experience.

"We have designed this masterclass to help participants develop a joined-up thinking approach to customer experience excellence that they can take away and apply to their business."

The masterclass is free to attend but places are strictly limited. Priority will be given to members of PIF. Those who are interested can learn more and register at http://prepaidforum.org/pif-training-workshops

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