As the world continues to adjust to a temporary ‘new normal’, the social impact of COVID-19 is beginning to have a significant effect on everyday behaviour, most notably in countries where governments have imposed the most severe social distancing measures. Approximately a quarter of the global population was being limited in its activity in some way when India Prime Minister Narendra Modi announced that there would be a restriction of movement in the country for 21 days. This percentage may even increase in the coming weeks.
In many countries these physical distancing measures include the closure of all but the most essential retail outlets, such as supermarkets, pharmacies, and convenience stores. Because of this, COVID-19 is going to influence how consumers buy products and services, certainly in the short-term and potentially in the longer-term as well. Read more