22 April 2014 – Motoring organisation the RAC has teamed up with Grass Roots, the world’s leading provider of employee and customer engagement solutions, to launch a promotion to attract new customers for their roadside breakdown and insurance services.
New customers can earn up to £100 cashback when they join RAC, to spend using an RAC branded pure card – with the further benefit of getting rebates onto their card when used at over 60 participating high street retailers. Named the ‘RAC Member Benefits Card’, the organisation is also making the product available to their 3,500 employees.
pure card, a Grass Roots product, is a prepaid VISA debit card with a multitude of uses. Popular choices are to use the card to reward or incentivise employees, channel partners or customers as part of an employee benefit, for staff motivation, or as a reward or incentive programme. Payments can be made onto cards as a way of saying ‘thank you’ to individuals, to recognise positive behaviours, safely manage funds for expenses, or even administer household budgets for residents.
This promotion has been brokered by Grass Roots OneFee, who specialise in fixed-fee promotions, and has involved close cooperation between three specialist Grass Roots divisions; Promotions & Incentives, Customer Engagement and Employee Solutions. They have worked with longstanding partner Raphaels Bank, who is the issuer of the RAC Member Benefits Card.
Notes to editors:
The Grass Roots Group is the world’s leading provider of employee and customer engagement solutions. Four specialist divisions create and deliver integrated services in Employee Solutions, Customer Engagement, Promotions & Incentives and Meetings & Events.
Founded in the UK in 1980, we operate in 15 countries throughout the world.
Grass Roots in the UK has been listed in the 2007, 2008, 2009, 2010, 2012 and 2014 Sunday Times Top 100 list of Best Companies to Work For.
To find out more visit www.grassrootsgroup.com
With around seven million members, the RAC is one of the UK’s most progressive motoring organisations, providing services for both private and business motorists. Whether it’s roadside assistance, insurance, buying a used car, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.
The RAC is the motorist’s champion and campaigns to support the interests of its members and UK motorists at a national level, including advancing levels of road safety, supporting the needs of young drivers and voicing concerns about the increasing cost of motoring. The RAC’s annual Report on Motoring survey, now in its 25th year, provides a clear insight into the concerns and issues facing today’s motorists.
To find out more visit www.rac.co.uk
R. Raphael & Sons plc is the issuer of the RAC Member Benefits Card and is a Credit Institution authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Raphaels Bank is a leading issuer of prepaid cards in Europe with over 3.5 million cards issued through 20 partners across 14 European Countries with over 130 programmes ranging from gift cards to full Chip and PIN cards to mobile technology payment solutions. We win and keep our clients based on our deep understanding of regulation, ability to account for our programmes, flexibility, agility and fairness.
To find out more visit www.raphaelsbank.com
For further information please contact:
John Bunting, CCO, Grass Roots Group
01442 829 400
Charlotte Jackson, Group Communications & Marketing Manager
01442 829 400